SIGG, the makers of the original Swiss reusable aluminium bottle, have partnered with Vivienne Westwood to build awareness around the unnecessary waste and harm that is caused to the environment by purchasing and throwing away plastic. This unique partnership has lead to a limited series of design bottles.

Together they will launch three Limited Edition Vivienne Westwood bottles in 2010, released to coincide with the main fashion shows in February, June and September. These limited editions will be exclusively available to invited guests and backstage at the shows, with only a limited number of the bottles available in selected stores and in the corporate SIGG webshop following the catwalk shows.

The pictures from the fashion show in London are online.

Pictures 11 and 12: Janet Jackson & Naomi Campbell at the Vivienne Westwood Fashion Show in London.

Pictures 13 and 14: Jameela Jamil – Television presenter (T4, which is a popular weekend television programme, particularly with the 16-25 target audience) and Model, featured on front row for many London Fashion Week shows

Picture 15: Jo Wood – Model/Entrepeneur with her own range of organic skin products. Ex wife of Rolling Stone’s Ronnie Wood.

Pictures 16 and 17: Pixie Lott – Brit Award nominated, English popstar

Pictures 18 to 22: Fashion Show from Paris