Selfridges, voted "Best Department Store in the World" at the 2010 Global Department Store Summit held in New York is partnering SIGG to promote the environmental and personal health benefits of using reusable bottles.

At their flag ship store in Oxford Street, London the center piece of the month long campaign is a feature display of SIGG bottles in the main walk way of their home wares department – Simply Ecological!

The display has run throughout August and will end on the 4th September.